If you're a fashionista or a savvy entrepreneur looking to ride the wave of success, we've got news for you: selling swimwear online is the way to go. With a wide range of advantages, from low overhead costs to the ability to reach customers from all over the world, it's no wonder why so many businesses are diving into the online swimwear market. So grab a piña colada, kick back, and read on to discover why selling swimwear online is the ultimate summer dream.

New Swimsuit Collection for 2023

A Rapidly Growing Market

Did you know that the global swimwear market is making waves? That's right! According to recent reports, the swimwear industry is projected to grow at a CAGR of 6.0% from 2022 to 2031, with a market value set to go from $19 Billion USD to a whopping $34.2 Billion by 2031. Even here at Stylish Swimwear, we've seen growing success as more and more vendors realize swimwear's potential. And it's no surprise why – swimming and beachgoing is a super fun way to spend your summer days! It's also a huge fashion statement since styles can be as varied as grains in the sand. So whether you're a swimmer, a beachgoer, or just love making a fashion statement, the swimwear industry has got you covered.

Low Overhead Costs and High Profit Margins

One of the nice things about selling swimwear is its low overhead costs. You don't have to pay for a lot of fabric when it comes to swimwear. This, combined with the fact that swimwear ships light means that the cost of purchasing and shipping product to your store is a lot more manageable, especially for new businesses just starting to sell in the industry. When compared so something like jeans, which are heavy and require high costs for fabric, swimwear is a much more cost effective alternative. 

So it costs less, great! But that wouldn't matter if you couldn't sell it for high profit margins. Thankfully, selling swimwear is also lucrative. Find the right audience, connect them with quality styles, and you'll be more than happy with the return on investment. Take the company MeUndies for example, they are able to sell your swimwear for $80 while other similar items like underwear go for around $16. The trick is to insure your brand has high quality material with fashion forward designs. At Stylish, we pride ourselves with our designs and quality material because we know that is what is going to help create global brands with loyal customers willing to pay the extra amount for styles they can trust.   

It's Always Sunny Somewhere

Despite the fact that the demand for swimwear is often linked to seasonal trends, it's worth noting that people all around the world are ready to hit the beach or the poolside no matter what time of year it is. While the northern hemisphere may experience a colder winter, the southern hemisphere is enjoying summer, and people in tropical locations have warm weather all year round. This means that there is always a demand for swimwear products, even outside of the traditional summer months. As such, by offering swimwear products throughout the year, retailers can take advantage of this demand and capitalize on sales opportunities that they might have otherwise missed.

Easy Cross-selling Opportunities

Cross-selling opportunities are not only a great way to increase revenue, but they're also a fun way to mix and match different swimsuits and accessories to create the perfect summer look! Imagine a customer browsing for a swimsuit on your website and then stumbling upon a matching cover-up, sunglasses, and a trendy beach bag - suddenly, they're envisioning themselves lounging on a tropical beach, sipping a cool drink with a killer outfit to match. By offering a variety of products that complement each other, you're providing customers with a one-stop-shop for all their summer needs, and who doesn't love a little convenience? Plus, it's a great way to encourage customers to try new styles and explore different looks they may not have considered before.

Looking For A Supplier?

If you're ready to take the plunge and dive into the world of swimwear sales, Stylish Swimwear is here to help. Our team of experts is dedicated to providing high-quality, fashionable swimwear at competitive prices. With our vast selection of styles and sizes, you're sure to find something that fits your customers' unique tastes and preferences. And as a wholesaler, we offer a variety of bulk purchasing options to help you save even more. So why wait? Start making a splash in the swimwear industry today and partner with Stylish Swimwear. Contact us now to get started.

May 04, 2023 — Bin Lin